I was very excited to be invited to an event to celebrate the launch of the new E45 Junior range and especially so because children were invited along too to enjoy the fun and games arranged which was great.
E45 has used over 50 years of dermatological expertise to develop the new E45 Junior range.
The two guest speakers at the launch had lots to inform us about, including how much most of us take for granted something as simple as bubbles at bath-time, as it is something children with sensitive skin problems (such as eczema) tend to miss out on. The E45 Junior Foaming Bath Milk has been designed with this in mind as quite rightly they believe every child should enjoy the daily routine of washing and bathing without missing out on the fun part…the bubbles of course!
Dr Susan Mayou, Consultant Paediatric Dermatologist from the Cadogan Clinic in London, says “Bathing with normal bubble baths, soap or any perfumed products can dry and irritate the skin, meaning many children with sensitive or eczema prone skin are excluded from the fun and delight of a bath full of bubbles that their friends and siblings can freely enjoy. However, bathing with a bath moisturiser, especially designed for sensitive skin, is one of the most effective ways to hydrate the skin. It’s wonderful that children can now enjoy bubbles that care for their skin without the worry of causing dryness and irritation.”
Dr Janine Spencer (Developmental Psychologist at Brunel University) also had lots to share in terms of research which tells us that ‘messy play’ and fun with water makes an enormous contribution to a child’s cognitive and creative development. It can only be a good thing for a child to be able to enjoy creative play and let their imagination run wild. It’s really not fair for any child to miss out on this at bath-time and thanks to E45 Junior now they don’t have to.
Other products in the range include E45 Junior Moisturising Lotion and E45 Junior Hand & Body Wash. Take a closer look at this Hand & Body wash, it contains coloured beads of mineral oil, the kids love to burst the coloured bubbles! Anything to encourage hand-washing in my house is a bonus!
Fortunately my children do not have sensitive skin however I would much rather be using a product which I know is kinder to their young skin and be reassured with a range such as E45 Junior as all products are: perfume free, dermatologically tested, non-greasy, soap free and hypoallergenic.
Additionally there is a fantastic partnership that E45 Junior have set up with Peppa Pig (hence the photo above where Peppa stopped by to say Hi much to my son’s excitement) to encourage children to take part in a bubble party called ‘Peppa’s Big Bubble Bash’. Parents can visit www.peppapig.e45.com to find out their nearest event, these are happening throughout the Summer, I understand the dates will be live very soon so keep checking. There’s also tips on holding your own bubble party at home and join in with the Big Virtual Bubble Bash. It’s a really nice site to look around with your child for information on the products and you can also download colouring sheets and play games.
The E45 Junior range are available from supermarkets and pharmacies nationwide. They can be found in the baby aisle.
- E45 Junior Foaming Bath Milk – 500ml – RRP £4.85
- E45 Junior Hand & Body Wash – 200ml – RRP £3.45
- E45 Junior Moisturising Lotion – 200ml – RRP £3.85
E45 Junior goes further by raising £100,000 for Great Ormond Street Hospital Children’s Charity. For an 18 month period (which started on June 1st 2011), 10p from every pack sold is being donated to the charity. Great Ormond Street is an amazing hospital which offers treatments for children with severe skin disorders including eczema and dermatitis.
© 2007 Great Ormond Street Hospital Children’s Charity. Registered charity no. 235825. Great Ormond Street Hospital and Great Ormond Street Hospital Children’s Charity does not endorse any brand or product.